What We Do

We make serious games. We design, develop and co-create serious games and apps with you. Translating and transforming science and knowledge into playful, engaging and effective serious and applied game solutions for healthcare, wellness and sciences. As a team of passionate and smart creatives we go the extra mile to deliver motivating and insightful game experiences that cause fun and impactful play.

DJ Fiero

DJ Fiero is a game that helps rehabilitate children with Acquired Brain Injury. To engage children in their therapy longer and more frequently through playful interactive physical therapy.

Hands On

A game that allows children with Cerebral Palsy to rehabilitate their fine motor skills. Kids save a garden from angry gnomes by trapping them with objects through a Kinect installation.

Daydream

Daydream is a reflection of your mindfulness. Relax, and the world changes. Using a simple sensor that measures your calmness, you can relieve your stress through playful meditation.

MindLight

An applied horror-survival game for kids suffering from anxiety disorders. An immersive training ground using evidence-based therapeutic practices to help children overcome their fears.

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Jan Jonk

Co-Founder, Creative Director
Co-Founder, Creative Director, Product Owner and Interaction- & Game Designer with an interest in creating innovative user experiences.

In 2010 Jan graduated from the Utrecht School of Arts with a Master of Arts in European Media.
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Remi Newton

Co-Founder, Technical Director
Co-Founder, Technical Director and lead programmer in all of GainPlay Studio’s development projects.

Remi graduated from the Utrecht School of Arts in Game Design & Development, in 2010.
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Teun Aalbers

Co-Founder, Commercial Director
Co-Founder, Commercial Director and Projectmanager with a special affinity for eHealth projects.

Graduated in 2009 from Human Movement Sciences. Obtained a PhD in 2016 from the Radboudumc on Lifestyle Improvement using eHealth.
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Frederik Jansen

Lead Artist
Lead Artist and Designer inspired by new technology that influences social interaction, community, environment, communication and health.

Frey graduated as an illustrator from the Willem de Kooning Art Academy in 2013.
Through co-creation we deliver an impactful gameplay experience.

GainPlay Studio designs and develops applied games that make you think and feel. Based in Utrecht the Netherlands, this small independent studio creates pioneering game experiences that cause fun and impactful play. At GainPlay Studio we incorporate evidence based scientific knowledge into our games from a user centered point of view.

Co-creation helps us to understand players and find fitting solutions to our design challenges. Through research and extensive playtesting we refine games towards our goals to deliver a motivating and insightful gameplay experience.

  • Design

    Good design is equal parts usability, aesthetic and durability.

  • Usability

    Usability means making products easier to use, and matching them closely to player needs and requirements.

  • Aesthetic

    Beauty in design evokes emotion and immersion. Involving order, arrangement, harmonious rythm and symmetry.

  • Durability

    A well-made software foundation is key to success. We develop software solutions that are reliable, accurate and secure.